Bulls, Welcome to Launch Kit — Formerly Bull Holdings Newsletter

Friends —

We’ve had over 384 new members join in the last week, and I wanted to kick things off with a quick announcement:

I’ve renamed this newsletter to Launch Kit.

Why? Because the name should say what this actually is — a real, tactical kit you can use to launch sports products, gear brands, and creator-led businesses in fast-moving niches.

That said, you’re still all Bulls 🐂📈

🔥 Today’s Launch Kit: The Most Detailed Playbook I’ve Ever Done

We’re going deep into one of the most slept-on training product categories in sports.

The play? Building a plyo ball brand for baseball players — starting from your garage.

Inside this breakdown:

• 📈 Market opportunity (with $17B+ macro tailwinds)

• 🏭 Factory-direct supplier (with custom logo support + fast turnaround)

• 💸 Cost + margin breakdown ($3.2K to launch, $9K+ profit potential per unit)

• 📦 Full launch strategy (from sample order to TikTok flywheel)

• 🤖 How to use AI to automate and scale it

🧠 Market Overview (below) is free for all subscribers

But the full playbook — including the supplier name, price sheet, factory perks, and how to execute the launch — is for Launch Kit Community members only.

That said, you can view the full version today, free, with a trial.

Let’s go!

Table of Contents

• Par 3 | 🎯 Main Playbook: Youth Baseball is a Monster

• Par 3 | 🏭 Factory Details

• Par 3 | 📈 Launch Strategy + Financials

• 👨🏻‍⚖️ Disclaimer

Enjoy.

Par 3 - Market Overview

Youth Baseball is a Monster

🧠 Market Overview: Baseball Training Gear Is a $17B Juggernaut

Weighted plyo balls aren’t just a niche product — they’re riding the wave of a booming baseball gear market.

And most creators and DTC brands haven’t tapped into it yet.

Here’s what you need to know:

Source: Grand View Research, 2024
CAGR (2024–2030): 3.6%

Live Product Demo:

athletekbaseball

14K followers

View more on Instagram

Why This Matters

Baseball plyo balls sit at the intersection of:

🎯 Youth Development (used in drills and training by coaches & facilities)
📸 Highly Shareable (drills, throwing routines, and velocity gains perform well on TikTok & IG)
🛠 Simple Manufacturing (low SKU count, easy to source, almost no sizing/returns)
💼 Underserved Channel (no dominant DTC brand — massive opportunity to own the category)

Even better? These balls are already in use by players across all levels — they just don’t know where to buy them. That’s where your brand comes in.

🥊 What About Driveline?

Yes, Driveline Baseball is a known name — especially among elite pitchers and serious baseball nerds. But here’s why this niche is still wide open (and beatable):

🧱 1. Driveline = Pro Training Brand

• Driveline markets primarily to high school, college, and pro-level athletes.

• Their gear is seen as technical and intense — not always beginner or youth friendly.

• Their content is elite-level and intimidating to the average 13-year-old dad or travel coach.

🔑 Opportunity: Brand your product for the “everyday player” — youth, travel ball, and casual athletes who want to improve, not go pro.

💰 2. Pricing Advantage

• Driveline’s plyo ball set retails at $65–85.

• You can sell a comparable (or bundled) set at $24.99–39.99 with margin to spare.

🔑 Opportunity: Undercut Driveline with a better-looking product + free digital guide = a no-brainer purchase for budget-conscious parents and coaches.

🎯 3. Sales Channel Arbitrage

• Driveline isn’t optimized for TikTok, TikTok Shop, IG Reels, creators, or DTC virality.

• They sell through traditional ecom funnels and pro/training ecosystems.

🔑 Opportunity: Go full creator-led DTC. Run micro-creator campaigns, viral pitching videos, UGC contests, and turn every player into an affiliate.

👨‍👩‍👦 4. Serve the “Middle of the Market”

• There’s a massive underserved middle between beginner (plastic balls from Walmart) and elite (Driveline/ProVelocity).

🔑 Opportunity: Build a brand that feels premium, performs like pro gear, but is priced for youth players.

TL;DR: Beat Driveline By:

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