Bulls, Welcome back. It’s Masters Week, So More Golf Plays!

Today’s newsletter will be: Today’s playbook is a step-by-step guide to launching your own golf accessory brand — built around a product that’s already done over $150,000+ in sales with viral content and zero paid media.

No store needed. No fulfillment nightmare. Just a killer product, high margins, and a growing market of gear-obsessed golfers.

Here’s everything you need to know about the #1 selling golf accessory on TikTok right now.

Our course today:

Table of Contents

• Par 4 | 📚 Product Background

• Par 4 | 🚀 Market Potential

• Par 4 | 🏭 Factory Details

• Par 4 | 📈 Launch Strategy + Financials

• 👨🏻‍⚖️ Disclaimer

Updates: Big thanks to the 211 new members!! who joined The Bullpen exclusive community this week alone 🙏 — up and up.

Let’s Get It.

Par 4 — Background

The Brush That’s Beating Golf Balls in Sales

🎥 Video

This isn’t your average club scrubber.

Let’s break this down:

The top-selling golf product in the U.S. right now is a $2.60 club brush with a built-in water spray. It looks cool, solves a real problem, and creates scroll-stopping videos.

One brand with zero paid ads has already moved 15,000+ units — clearing $157,000+ in revenue using TikTok Shop.

💡 So... How Is This Even Selling Without a Website?

Answer: TikTok Shop.

TikTok Shop is the platform’s built-in shopping tab — users can buy products directly in-app, without ever leaving their FYP. It’s frictionless. It’s viral-friendly. And it’s the perfect storm for golf accessories that film well.

How it works:

• You (the seller) upload a product with description, price, and shipping details

• Creators can add your product to their videos through the TikTok Creator Marketplace

• If they sell a unit? They get a cut (you set the %)

• TikTok handles the checkout flow. You handle the fulfillment. That’s it.

This brush is a prime example of a product that works on TikTok:

• It’s under $15 (impulse-buy friendly)

• It’s visual (spray + scrub = satisfying)

• It solves a pain point golfers actually have

• YOU CAN STILL USE THE VIDEOS CREATORS MAKE TO RUN PAID ADS…

Par 4 - Market Potential

Clean Grooves. Dirty Margins.

Let’s talk opportunity.

Golf isn’t just “back” — it’s evolving. What used to be an exclusive country club sport is now a $101B global industry riding a cultural rebrand. And accessories? That’s where the margin magic is hiding.

📈 The Golf Accessories Boom

The U.S. golf accessories market — think tees, divot tools, towels, club brushes — is projected to grow from $100M in 2023 to $221.7M by 2031, a 7.8% CAGR.

Golf Accessories Market Size (USD Millions)

🧾 Visual 1: U.S. Golf Accessories Market Growth

What Drives Golf Gear Purchases (2024 Survey, 2,000 U.S. amateur players)

👕 Golf is Now Fashion. Accessories = Expression.

Golf culture has shifted from polos and khakis to hoodies, Travis Mathew joggers, Jordan spikes, and aesthetic-driven gear. Gen Z and millennials now make up ~48% of all U.S. golfers, and they treat their golf bag like a sneaker rotation.

Accessories like this brush are no longer functional-only. They’re identity signals.

• Branded gear is shareable (TikTok, IG)

• Consumable items = repeat purchases

• Low-ticket = perfect for gifting, drops, and bundles

🧠 What Drives Golf Gear Purchases (2024 survey, 2,000 U.S. amateur players)

Functionality ..........…… ████████████████ 70%

Branding/Design .......... █████████████ 64%

Content/Hype ...........…. ██████████ 41%

Influencer Recs ........….. ████████ 32%

Impulse Buy / TikTok ..... ███████ 28%

📦 This Is a Creator Economy Product

This is the golden zone:

• Sub-$15

• Visual payoff

• Solves a pain point

• Packs small + ships cheap

• Built-in affiliate model for creators

Just like Stanley Cups, custom headcovers, and branded tees — this brush becomes a walking ad the moment it clips onto a golf bag.

Low cost + high visibility + viral content = perfect product-market fit for TikTok Shop.

🌍 And Don’t Sleep on Global

While this playbook is U.S.-focused, know this:

• Asia-Pacific is the fastest-growing golf region (especially Korea, Thailand, Japan)

• Europe’s golf population is rebounding post-COVID

• Global ecom logistics are better than ever — you can ship this product worldwide for <$2/unit

You’re not just launching a product. You’re testing a globally relevant, platform-native brand.

Par 4 - Factory Details

Golf Club Cleaning Brush with Push Water Spray

🏢 Factory Name:

Dongguan Enyong Plastic Hardware Products Co., Ltd.

🌍 Location:

Dongguan City, Guangdong Province, China

🏷️ Product Name:

Portable Golf Club Pit Cleaner Golf Club Cleaning Brush with Push-Type Water Bottle

🔧 Product Specifications

🏭 Factory Capabilities

• 13+ years of experience manufacturing plastic + metal golf accessories

• Custom product development, design-based customization, and OEM services

• Quality Control: 100% inspection before shipping, 3 full-time QC staff

• Strong response time (typically ≤1h via Alibaba or email)

• Supports small-batch sampling + large production scale-ups

• Custom mold creation for brands looking to innovate on shape/design

✅ Why This Factory Is a Fit for Builders

• Low MOQ + fast turnaround = test and iterate quickly

• Product already proven to perform well in U.S. markets (15K+ units sold)

• Visual utility makes it ideal for social content — and this factory is used to working with startup brands trying to go viral

• Offers packaging, logo printing, and everything you need to white-label

Par 4 - Launch Strategy + Financials

TPC Brushes

🏁 Launch Playbook: No Store, No Problem

You don’t need a Shopify site, email funnel, or paid ads to start selling this product. You just need:

• A clean product hook

• Social content that sells

• Creators who want affiliate rev share

This launch plan is designed for speed and profit-first testing.

⛳️ Step-by-Step Launch Strategy

1. Order Samples + Shoot UGC Content

• Order 2–5 samples with or without a custom logo.

• Film 3 short videos:

  • Cleaning a muddy wedge (before/after)

  • Product spray demo (slow-mo if possible)

  • Club brush clipped to bag with “what’s in my bag” voiceover

• Add ambient golf course sounds or trending TikTok audio.

2. List on TikTok Shop / HocShop

• Upload the product

• Set selling price ($12.99–14.99)

• Enable affiliate commission (recommend 20–30%)

• Add photos, description, shipping timelines

Don’t overthink the branding at launch — your videos and price will do the heavy lifting.

3. DM Micro-Creators

Target: Golf creators with 5K–100K followers.

Cold DM Template:

Send 10–20 DMs/week. Track who replies. Follow up with a sample and link.

4. Post, Tag, and Let It Cook

You’re building a small flywheel:

• You post

• Creators post

• TikTok Shop makes it easy to check out

• Everyone wins

This is how brands like Good Good Golf, Pins & Aces, and Sunday Swagger built momentum — product + content + community.

5. Expand Your Line (Optional but Powerful)

After 50–100 units sold, reinvest:

• Add divot tools, towels, tee holders

• Bundle into a “starter pack” for $39.99

• Sell via Shopify, Faire, or even Etsy

💰 Financials: Let’s Run the Numbers

Sell Price: $12.99 – $14.99

• Profit per unit: ~$9–11

• Margin: 3x+, even after shipping and affiliate cut

💸 Example Revenue Math

🎯 Goal: Sell 1,000 Units in 60 Days

• Revenue: $13,990

• COGS: $4,100

• Creator Affiliates: ~$2,798 (20% avg payout)

• Net Profit: ~$7,000

That’s off a test run, one SKU, and creator UGC.

Want to scale? Add a Shopify store, create seasonal drops, and start wholesaling to tournament directors, golf trips, and league organizers.

Financial Disclaimer: This newsletter is for informational purposes only and should not be considered financial, investment, or legal advice. Any business or investment decisions you make based on this content are at your own risk. Always do your own research and consult with a professional before making any financial moves. Nothing in this newsletter constitutes financial advice.