Welcome to Back!

There’s a patch of fake grass pulling in real money right now — and it’s not on a golf course.

One DTC brand just did $271,300 in 30 days selling backyard putting greens, with SKUs topping $2,000 and margins that rival SaaS.

Today’s playbook is all about stepping into a luxury-meets-hobby lane that’s scaling with zero retail footprint, minimal overhead, and massive upside.

No pros. No tech. Just turf, TikTok, and timing.

🔥 Today’s Launch Kit: The Backyard Putting Green Drop

We’re breaking down:

🧠 A $360M+ segment inside the $10B+ golf equipment boom
🏡 Why homeowners are dropping $2,000+ on turf with zero hesitation
🏭 A 5-star Shenzhen factory offering custom greens starting at $60
📈 Full pricing and margin breakdown — including breakeven math
📦 How to position your mat as a premium home upgrade on TikTok and IG

Let’s get it.

🧠 Reminder: Market Overview (below) is FREE for all subscribers

But the full playbook — including the supplier name, price sheet, factory perks, and how to execute the launch — is for Launch Kit Community members only.

That said, you can view the full version today, free, with a trial.

Table of Contents

• Par 3 | 🎯 $10B+ golf equipment boom

• Par 3 | 🏭 Factory Details

• Par 3 | 📈 Launch Strategy + Financials + AI Tools

• 👨🏻‍⚖️ Disclaimer

Enjoy.

Par 3 - Market Overview

Backyard Golf Is Booming — Putting Greens Are the Luxe Lane No One’s Owning

The backyard golf green segment sits inside the broader golf equipment and turf landscaping market, which is growing steadily due to surging golf interest, home improvement spending, and influencer-driven upgrades.

📊 Market Scope Breakdown:

🧠 Market Overview: Where the Smart Margin Lives

While most DTC brands fight over golf polos, training apps, and launch monitors, there’s a quietly massive category heating up with almost no competition: premium backyard putting greens.

This isn’t a $30 Amazon mat. It’s a $2,000+ statement product — and the data backs it up:

• $271,300+ in sales last month from just one brand (BirdieBall)

• 364 units sold, with top SKUs at $700+

• One single product — the Outdoor Putting Green - Backyard Tour Grade Turf — is selling for $2,079, holds a 4.8-star rating, and is still moving units

• Shopify data confirms over $74,000 in revenue from the 7.5-foot-wide format alone

And the buyers? Not just golfers — but homeowners, content creators, corporate break rooms, and bachelor party planners. This product lives at the intersection of hobby, home luxury, and social flex.

Why This Market Works:

🎯 1. High Intent + High Price Tolerance

Golfers are already used to spending $500+ on gear. A home mat that helps their short game and makes the backyard look elite? Easy sell.

🏡 2. Dual Identity Product: Practice + Decor

It’s not just a training tool. It’s a visual upgrade to your outdoor space. That means more use cases — from Father’s Day gifts to backyard flex content.

📸 3. Made for TikTok

Long turf rolls. Smooth putts. Drone flyovers. This is visual crack for golf content — and most brands aren’t even on short-form platforms.

🛠 4. No Moving Parts = Easy Fulfillment

No batteries. No apps. No sizing. Just turf, thickness, and packaging.

💰 5. Margins Rivaling Software

Buy for ~$60. Sell for $250+. Some brands are commanding $2K+ with the right narrative.

Why Now:

• Golf participation is at a 20-year high

• Backyard upgrades are a lasting post-pandemic trend

• TikTok has turned golfers into creators

• Zero category killer brand currently owns the space

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